Created by Naked Communications, this look and find Z-CARD® is totally engaging and lots of fun! Looking for a unique concept for the launch of a new online recruitment business the Search Party opted for a Z-CARD® that was big enough to get readers searching for Tracey Sharp (in between tight rope walkers and mud wrestlers) but small enough to be sent through the postal system most cost effectively.
The most impressive aspect about this campaign was that the card was launched in the UK and Australia simultaneously! Further proof that DM marketing is being used effectively around the globe.
Like Charlie, receiving a Blue or Gold ticket in the post brought recipients huge excitement!
The fantastic money saving offers for both Bupa Optical and Bupa Health Insurance members on brands such as Guess, Nine West and Tag Heuer to name just a few, brought as much happiness as a visit to a chocolate factory!
Designed by Retail Safari, the Z-Postcard was personalised and each option sent to a specific database.
Gem Visa is making Christmas extra special this year by rewarding shoppers with cash rewards and competition incentives for purchases made using the Gem Visa Card.
Created by Shine Limited, the personalised Z-Postcard showcased the excellent deals and special offers available to Gem Visa cardholders.
Want to spend more time with friends and family? Westpac Stadium couldn't agree more and to show their excitement they are offering a special referral program to their current Members Club.
The 6 column Z-Postcard which was distributed to all members as part of their membership kit provides a handy pocket size guide (replacing the bulky Members Handbook). The guide highlights the fantastic benefits available to Members such as privilege passes, priority booking rights, transfers and reciprocal rights.
The added bonus... for every contact a member refers with a successful confirmation they will receive an annual member car park!