For the 4th year running Destination NSW have produced the 8-Column Passport Z-CARD® as their official events calendar and destination guide. While the front sheet highlights key events for 2015, the rear sheet promotes key tourist destinations across New South Wales. Among those included are the Blue Mountains, the Hunter Valley, Lord Howe Island and the Snowy Mountains.
With the campaign's primary motivation being to increase tourism, product placement was essential. For this reason, the Z-CARD® guides were distributed to high-traffic locations across Sydney, including Sydney Coach Terminal at Central Station.