The Lotus Seed ProcessHow do you access a new market and keep your current users engaged?
The Lotus Seed Process
The owners of the Lotus Seed Process already enjoyed an established brand in the UK and the US, however they wanted to increase user numbers and make the process accessible to businesses whilst retaining the core values of the process.
We were approached to review the existing site and make recommendations on the design and the functionality. Although the new target audience was businesses and their employees the owners of The LSP had to retain the elements of the site that worked and held value to current users.
Working with The LSP we created a brief, sitemaps, wireframes and initial design concepts for consideration that included a refreshed look and feel, multimedia elements and easier navigation and functionality for the end user.